What would it feel like to consistently attract clients who value your craft and offer you creative freedom?
Perhaps you’re feeling stagnant without a fresh perspective. Or you’re concerned about an increasingly saturated market. The Essential PR & Marketing Field Guide will give you the skills to be the CEO and the CMO of your business. You’ll gain the same knowledge that leading brands have used to dominate the market, plus modern tactics that will help you gain distinction.
A course combining this depth of PR and marketing expertise with industry relevance hasn’t existed…until today.
"The Field Guide was essential for us to learn how to craft specific and relevant media pitches, and encouraged us to broaden our horizons on a national media level. The guide helped us to pin-point three very specific pitches that were unique to our brand, yet relevant for readers. While we often have many ideas to pitch, the course encouraged us to focus our efforts and showed us how to write succinct yet impactful pitches to busy editors. Since then, we have been featured nationally in BRIDES as well as Martha Stewart weddings, and have become a valuable resource for these editors! We truly owe this to the course!" - Whim Events
Imagine booking just one new, qualified client for next season.
Recouping your investment (and then some) is just the start. With thoughtful implementation of these strategies, your next milestone project will be well within reach.
inside the field guide
VIDEO MODULES
Consider The Field Guide a Master’s level education in PR and marketing with industry relevance. The days of second guessing every marketing move are over. With The Field Guide, you’ll have the tools to strengthen brand awareness, clarify your market position and connect with clients who appreciate and are willing to invest in your craft, wholeheartedly. See The Field Guide curriculum here
DETAILED GUIDES & WORKSHEETS
With thoughtful, consistent execution comes measurable change. Our digestible worksheets dive deeper into the strategy we discuss in each module. Want to know how to pitch an editor? You’ll have a real-life example to inspire your own media outreach. Overwhelmed by the thought of social media planning? We’ll create months worth of content in just one sitting. And so much more.
ALL ACCESS
Are you concerned you may not have the time to learn and execute these principles? Don’t worry. Everyone learns in a different way and we respect that journey. You (and your team) are welcome to revisit the material inside anytime - you have access for the lifetime of the program.
The Essential PR & Marketing Field Guide is designed to be a shared rubric for success amongst the players on your team. Typical online courses require you to purchase additional seats for associates. Not here. Instead, we hope this course becomes part of the fiber of your brand.
The Essential PR & Marketing Field Guide was originally designed in 2020, and the pillars still resonate today; build a strong marketing system for your creative brand and you'll attract the kinds of high quality clients who will help your business thrive. This course is designed to accelerate your fundamental knowledge of marketing to the high end client planning a milestone celebration.
The total value of The Essential PR & Marketing Field Guide is over $6,000. That’s comparable to the price of a single industry conference.
The Essential PR & Marketing Field Guide IS yours, RISK-FREE for $595
"The content is thorough but not overwhelming, and gives me the insights I need to really take action. I'm already having more thoughtful interactions with partners and potential clients." Berit Bizjak
Not sure you’ll see a return on your investment?
If you’ve made it to this point, I can already tell you’re an action-taker. I feel confident that if you commit to implementing these tactics in your business, you’ll succeed. But, just in case, we have a ‘happiness policy’ that allows for a full refund within 10 days of purchase should this not be the right resource for you.
Visit our Terms & Policy page here for more details.